Go Big or Go Home
Winners for this giveaway have been selected and notified.
The giveaways of Mark Miller’s new book, Leaders Made Here: Building a Leadership Culture, are going so well that we’re doing it again!!
30 more free books!!!
Leave a comment on this post by 3/11/2017 to become eligible to win one of thirty complimentary copies of Mark Miller’s new book, Leaders Made Here: Building a Leadership Culture. (Released on 3/17/2017)
The phrase “go big or go home” is probably considered a cliché in our culture. You’ve probably heard it for years, recently, and with increasing frequency. The idea seems to be everywhere in our culture.
I think the GO BIG mindset has also invaded the thinking of most leaders, or even been there all along. This is not necessarily bad nor unexpected – “big(ger)” is usually a significant part of what leaders are paid to do . . .
- Make the customer base bigger.
- Make the sales line on the P&L bigger.
- Make the profits of the organizations bigger.
- If you’re in a non-profit setting, you want to make the donor base bigger.
- Leaders also want to make a bigger impact!
I’ve been thinking a lot about what it really takes for something to “go big.” I’ve concluded there are a few pre-requisites for healthy, sustained, “bigger.” Here’s the first:
The success of all big ideas hinges on perceived value.
And, here’s the tricky part . . . you, as the leader, do not get to decide. The people that the idea is intending to serve are the judge and jury. Yes, the customer, or potential customer, has the ultimate authority to decide if your big idea lives or dies.
And, to compound the challenge, many big ideas (products, services, and activities) have multiple customers. Be sure you know who your customers are – not just the end users. Each customer group can have unique, and sometimes conflicting, expectations.
If you want any of your idea to “go big,” be sure your customers believe it adds tremendous value.
How does the idea, product, service, or activity you are advocating add value?
Leave a comment on this post to become eligible to win one of thirty complimentary copies of Mark Millers new book, Leaders Made Here: Building a Leadership Culture. (Released on 3/17/2017)
Please indicate if you have already won a copy so we can select from those who haven’t.