NEW BOOK GIVEAWAY!
20 copies available!
Leave a comment on this guest post by Mark Michaux Brown to become eligible for one of 20 complimentary copies of his book, “Outward Bound Lessons To Live A Life of Leadership.” (Winners chosen randomly.)
(Deadline for eligibility is 10/21/2019. International winners will receive electronic versions.)
At the end of August, the Business Roundtable released a new “statement on the purpose of a corporation.” For the first time CEOs are declaring that corporations need to focus on more than creating profit for shareholders. So, how do you do that?
#1. Align a higher purpose with the skill set of the company.
This enables employees to easily get on board. The Kohler Company, which manufacturers tubs and sinks, is tackling clean water issues internationally. This alignment allowed team members to quickly find a cause for their talents, designing a water filtration system and deploying it across the globe.
#2. Pave the way for others to follow.
For instance, 2019 Heinz Award recipient Rue Mapp took her passion for the outdoors into a national nonprofit, Outdoor Afro, which has offered nationwide programs for more than 35,000 participants.
#3. Follow the path as it unfolds.
Michael Welp, co-founder of White Men As Full Diversity Partners, took a seminal experience leading Outward Bound programs in Lesotho and turned it into a consulting company that works with leaders worldwide.
#4. Find teachable moments.
Luis Benitez, vice president of government affairs and global impact for VF Corporation and veteran of several Everest expeditions, puts it this way: “…your biggest job is to pull out all of the strengths and lessons for others. Be the conductor of that orchestra…”
The above principles form a solid foundation from which to build a culture that honors the employees and strives for higher ideals. This, in turn, creates engaged employees and resilient businesses able to sustain success through the rapid change of our times.
What greater purpose aligns with your or your company’s core skills?
What passions can you bring forward in service of others?
What discoveries ignite you, that you can follow?
What teachable moments have surfaced in your life?
Mark Michaux Brown is the author of Outward Bound Lessons To Live A Life of Leadership. He is a master coach and facilitator who helps guide leaders through change.