My answer is underwhelming and disappointing when I’m asked how I built a global audience for Leadership Freak.
First I say, “I’m not sure.”
The truth is I did something I hadn’t done.
“If you want something you’ve never had, you must be willing to do something you’ve never done.” Unknown
How to get what you haven’t got:
#1. Do what you’ve never done.
The thing I hadn’t done was write and publish blog posts. Lots of them.
I committed to write a blog post five days a week for a year. I had no idea what that meant! I hadn’t written anything for public consumption, ever.
Ask, “What might I do that I’ve never done?”
#2. Worry about what’s in your control.
I had complete control over writing blog posts. I had a little influence on gaining readership through Twitter, Facebook, and inviting friends to read my posts.
I wrote nearly 400 blog posts before receiving my first speaking invitation.
I’m not disappointed that I wrote five days a week for a year and a half before I received my first invitation. Why? My goal – the thing within my control – was publishing blog posts.
#3. Give yourself to others.
I write for myself and give it away.
The length of Leadership Freak reflects my short attention span. 300 words is comfortable for me.
The layout of blog posts is the way I like it.
I use heading and quotes so readers can scan the page and decide if they’re interested. (I’m not trying to get you to stay on Leadership Freak a long time. I’m trying to bring value as quickly as possible.)
How might you give yourself to others?
#4. Act now.
“The secret to getting ahead is getting started.” Mark Twain
Anything that prevents you from starting today blocks tomorrow’s success.
How might leaders get what they’ve never got?