This year’s batch of Super Bowl commercials was under-whelming. Even though CBS charged $175,000 a second, or $5.25 million for a 30 second spot.
Even Steve Carrell couldn’t save Pepsi’s commercial this year. See, “More Than OK.”
Best Super Bowl Commercial:
Planter’s Peanuts, “Mr. Peanut is Always There in Crunch Time,” gets the award for this year’s best Super Bowl commercial. It was a little edgy for a traditional brand. And it came off like a football commercial with Mr. Peanut diving for the end zone.
See, “Crunch Time.”
Lessons from, “Crunch Time:”
#1. Be your real self, even in crunch time.
Planter’s didn’t bedazzle Mr. Peanut like Pepsi bedazzled it’s can. Just be who you are. Mr. Peanut maintains his ‘nice guy’ image, even though he’s driving like Evil Knievel.
You can’t resist Mr. Peanut’s smile. You might smile a little more today.
#2. Be kind even in emergencies.
My favorite part is Mr. Peanut picking up the trash he knocks over. The Peanut Mobile beeping while it backs up is hilarious.
Don’t use urgency as an excuse for rudeness. People in a hurry don’t have time for good manners. But not Mr. Peanut.
Mr. Peanut is a nut with character.
#3. Go all-in.
Mr. Peanut never quits – at the last moment he saves A Rod from kale chips. Thank goodness!
Keep going to the very end. If you must, dive for the end zone to get the job done.
What was your favorite Super Bowl commercial this year?
What leadership lessons did you see in this year’s Super Bowl commercials?
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