Simple wisdom in 55 words

Anyone can obscure the simple,

complicate the clear,

and forget the essential.

Simple, clear, essential wisdom:  Focus on serving people.


  • Reject distractions.  Serve people.
  • Stop the irrelevant.  Serve people.
  • Eliminate structures.  Serve people.


You’re not selling a product.  You’re serving people.

You’re not making money.  You’re serving people.

Simple isn’t it?


What makes you forget simple wisdom?  How does “serving people” change your attitude?


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Leadership Freak,

Dan Rockwell