Simple wisdom in 55 words


Anyone can obscure the simple,

complicate the clear,

and forget the essential.

Simple, clear, essential wisdom:  Focus on serving people.


  1. Reject distractions.  Serve people.
  2. Stop the irrelevant.  Serve people.
  3. Eliminate structures.  Serve people.


You’re not selling a product.  You’re serving people.

You’re not making money.  You’re serving people.

Simple isn’t it?


What makes you forget simple wisdom?  How does “serving people” change your attitude?


Share this on Stumble Upon
Tweet this!

Leadership Freak,

Dan Rockwell

You can receive Leadership Freak in your email. It’s free.  It’s private.  Go to the main page of Leadership Freak by clicking the red banner at the top of this page, look in the right-hand navigation bar, enter your email and click subscribe.  Your email address is always kept private.  Note:  if it doesn’t arrive, check your spam filter for a confirmation email.