All Hands on Deck

Joe Tye is providing 100 free books to randomly selected participants of this post. Leave a comment and become eligible to win a signed copy of one of three books listed below. Contest Closed!


“Culture eats strategy for lunch.” Joe Tye believes great leaders do more than craft great strategies; they courageously build transformational cultures. In addition to creating external, visible designs, they invest time developing invisible cultures of ownership.

Things you can’t see matter more than things you can. Strategies, processes and procedures don’t change the world. Great leaders spend time building things you can’t see.

3 Dimensions of Invisible Architecture

  1. Core values. I think most organizations carefully craft and promptly forget their value statements. However, Joe explains that values are core to, recruiting and retaining great people and competing for loyal customers.
  2. Corporate culture. Culture is the only sustainable source of competitive advantage. Your competitors may steal your product or service but they can’t steal or copy your culture.
  3. Emotional environment. What does it feel like to work in your organization? Workplace environment determines whether people are engaged or going through the motions. In this case, a few bad apples may spoil the entire barrel.

8 Factors in Building a Culture of Ownership

  1. Create a mission bigger than the business
  2. Use structure and process to create culture
  3. Embrace values
  4. Build trust
  5. Tell stories
  6. Shape character
  7. Unleashing creativity
  8. Treat people like volunteers

In All Hands on Deck, Joe Tye tells stories explaining how Ray Kroc of McDonalds, Thomas Watson of IBM, Millard Fuller of Habitat for Humanity and others, create cultures of ownership and build organizations that change the world.

Holding people accountable doesn’t work as well as ownership. Additionally, “You cannot hold people accountable for the things that really matter in an organization. Loyalty, enthusiasm, pride, … are matters of the heart not the head.”

I found All Hands on Deck a compelling fable revolving around real stories that explains profound leadership.


How can leaders create cultures of ownership?

Which of the 8 culture building factors seem most important? Why?


Joe has provided a total of 100 copies of three of his books as gifts for randomly selected participants of this post. Leave a comment to become eligible. You may win a signed copy of:

The Healing Tree

The Florence Prescription: From Accountability to Ownership

Your Dreams are too Small


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