15 Best Creativity Tips

“The only sustainable competitive advantage … is creativity.”

Disciplined Dreaming, Josh Linkner is changing the way I look at problems, solutions, and ideation. Here are a few highlights of a book I’m keeping handy.

Three types of Creativity:

  1. Breakthrough Innovation: instigating disruptive game-changers.
  2. High-Value Change: creating significant improvement.
  3. Everyday Creativity: making small changes in high frequency = big results.

15 Best Creativity tips:

  1. Buy this book!

    Focus on curiosity not result.

  2. Ask, “In a perfect world, what am I trying to accomplish.”
  3. Warning: The problem you’re solving may not be the right problem. Redefine the problem again.
  4. Don’t create a memorable event, process, or program. Create a memorable experience.
  5. Create a “parking lot” where off topic ideas can be stored.
  6. Establish your own fictitious worst enemy and compete against them. Josh’s is Slither.
  7. Do someone else’s job for 3 months. (The most innovative company in the world practices this.)
  8. Create inspiring spaces. Many offices look like sensory deprivation chambers.
  9. Shake things up. For some that means having an off-site meeting.
  10. Look at your challenge through the eyes of a child, parent, villain, mechanic …
  11. Appoint a “blocker” whose job is to challenge every idea so you have to defend it.
  12. Change the problem you are solving. That’s where the Nintendo Wii originated.
  13. Find the most offensive, wrong solution possible. See if it’s opposite is the best idea.
  14. Warm up with fun games or exercises rather than saying, “It’s time to be creative.”
  15. Edgestorm, push your idea to the max. That’s where Cirque du Soleil originated.

What creativity enhancing techniques or strategies can you suggest?

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My interview with author Josh Linkner:

Finding Your Competitive Advantage

Leaping before you Look

Bringing Contrasting Qualities Together