Moon Shot Goals

Realistic goals are useful, but a Moon-Shot-Goal is transformative.

John Glenn becoming the first American to orbit the Earth on February 20, 1962. He spent 4 hours, 55 minutes, 23 seconds in space and orbited the earth three times.

Scott Carpenter followed Glenn on May 24, 1962. He spent 4 hours, 56 minutes, 5 seconds in space. (NASA)

6 Orbits later:

The U.S. had orbited the earth a grand total of six times when President John F. Kennedy announced the outlandish Moon-Shot-Goal. It was September 12, 1962.

Kennedy said, “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, …”


“Larry Page of Google is the high priest of 10x-ing everything, stretching further. He’ll say, I’d rather have the objective be to go to Mars, and if we fall short, we’ll get to the moon.” (John Doerr, Measure What Matters)

Set a goal that’s so big that working harder to reach it is out of the question.

Attainable goals make you work hard. 10x goals shift your thinking and transform your business.

You can’t achieve Moon-Shot-Goals by simply working harder.


  1. Buckle your knees AND capture your heart. Goals without heart become brutal sledge hammers.
  2. Build on past success, but don’t repeat past success.
  3. Are achieved by true believers, not skeptics. Hire people who feel the fire of doing something big.
  4. Include sacrifice and commitment.
  5. Require creative iteration. Try something. Learn. Try something new. Adapt. Try again.

Give people a dream that touches their lives and they’ll reach higher than they could have imagined.

What has setting Moon-Shot-Goals done for you?

What suggestions do you have for setting Moon-Shot-Goals?