The Top 5 Tips for Building Trust and Multiplying Impact

The most trusted person:

  1. Earns the promotion.
  2. Gets the sale.
  3. Retains team members.
  4. Has the most engaged workforce.
  5. Delivers the best results.

The team that trusts each other works faster and enjoys work more.

“On average, and over the long-term, the “Top 10”most trustworthy public companies have outperformed the S&P 500 by over 25%…” (Trust Across America.)

The top 5 tips for building trust:

  1. Consistency. You know how trustworthy people will act, before they act. Trustworthy people consistently practice their values, regardless of situations.
  2. Competence. Past performance predicts future performance.
  3. Clarity. People know what you expect from yourself and others.
  4. Commitment-keeping. Never make hope-so commitments. Always do what you say.
  5. Connection*. Trust is a relational animal. Disconnection breeds distrust.

A trustworthy leader doesn’t need title or authority to influence others.


Who goes further? A talented person who connects or a talented person who stands aloof?

Relationship building isn’t convenient to leadership, it’s necessary and essential.

Connection is a multiplier.

Show up to connect.

  1. Bring up tough issues. Relationships are strengthened when you work through tough issues with kind candor, courageous transparency, and forward-facing curiosity.
  2. Communicate frequently.
    • Schedule one-on-ones.
    • Ask questions.
    • Explain goals and aspirations.
    • Give feedback.
    • Seek feedback.
  3. Know names. Know the names of employees. Know their spouse’s name. Know the names of their kids.
  4. Support aspirations. Help people get where they want to go, even if it means they leave your organization.

“Trust impacts … the quality of every relationship, every communication, every work project, every business venture, every effort in which we are engaged.” (Stephen M. R. Covey in The Speed of Trust.)

What creates distrust?

How might leaders show up to build trust?


Price: Trust is more important than price.

We’re having work done on our house. Once you find someone you trust, you hire them over and over. I just offered our house keys to the contractor.