How to Inspire with Words
Words born in the brain touch reason. Words conceived in the heart inspire.

Use Head-Words to Inform:
#1. Explain facts.
Logic doesn’t inspire. Facts are intellectually processed. Reason engages thought, not heart.
#2. Invite refutation.
Those who aren’t committed find fault; those who are committed find a way. When you share facts with doubters, they search for reasons you are wrong.
Be prepared for arguments when presenting facts. People will offer alternatives and debate conclusions.
#3. Don’t require connection.
Facts build credibility but not always relationship. You can agree on the information and not commit to fight for each other.
Use Heart-Words to Inspire:
#1. Express beliefs.
Shared beliefs bind people together in ways that logic won’t.
#2. Declare values.
Shared values are the foundation of purpose. Shared purpose fuels meaning and fulfillment.
#3. Share dreams for yourself and others.
Shared aspirations build trust. Mention personal aspirations, but focus on the future of the team. People want to know if you’re selfish or generous.
Heartfelt communication moves people.
Determine the reason:
The only reason to open your mouth is to make something better.
Leaders tend to over-use their head and under-communicate their heart. Yes, be logical, but remember to inspire.
How to speak from the heart:
#1. Tell stories.
Abraham Lincoln was logical and emotional. Lincoln won in part because of stories.
Share success stories to energize and failure stories to connect. Always share what you do differently because you failed.
#2. Combine heart with head.
“I know this is tough,” are head-words. “I believe we can overcome this,” are heart-words.
#3. Explain why.
Purpose brings logic to life. “People don’t buy what you do, they buy why you do it.” Simon Sinek
Speak after you know why you are speaking.
How might leaders integrate heart into their communication?

Still curious:
16 Practical Ways to be an Inspirational Leader
The #1 Quality of Leaders Who Inspire Us
13 Ways to Inspire and Motivate People in the Workplace


I always liked the idea of inspiring people with words that enlarge their view of who they are and what they can become.
–“You could be a great VP of operations?”
–“You could be a great mentor to_________________”
–“You have the ability to connect with people in a very special way.”
Love that approach, Paul. These kind of words – coming from someone we respect – change our lives. Thanks for a brilliant insight.
“I think you would make a great X someday.” If we begin with “I think” it’s harder for the person to refute. When you say, “You could be,” it’s easy for them to doubt it.” When you say it’s your perception of them, it seems to be a bit more difficult to refute.
I’m thankful you consistently add insights to these posts.
Thanks Dan.
I like your suggestion to start by saying, “I think………….”