Don’t Kill Your Big Idea
We’re doing it again!! 30 more free books!
Last Wednesday’s book give away did so well, we’re having another!
Leave a comment on this post by 2/25/2017 to become eligible to win one of thirty complimentary copies of Mark Miller’s new book, Leaders Made Here: Building a Leadership Culture. (Released on 3/17/2017)
Love unexpressed is of no consequence.
“Big ideas” which remain unknown are irrelevant.
One of the biggest obstacles I see with the dissemination and adoption of big ideas is often their relative obscurity. If people don’t know about your big idea, product, or service, they cannot embrace it. People must know about the idea(s) you are advocating before they can evaluate them; and evaluation always precedes adoption.
Failure to communicate effectively can kill your big idea.
This problem is much easier to write about than it is to remedy. The level of clutter we encounter on a daily basis is mindboggling. The estimates regarding the number of commercial messages we receive in a day vary wildly, but there seems to be a general consensus that it is in the thousands! And, these numbers do not include the non-commercial messages we must process.
Face-to-face communications, text, and email still demand much of our attention. Newer channels such as Twitter, Facebook, Instagram, Snapchat, and whatever comes next all contribute to the blizzard.
Chief Story Officer:
What can a leader do? Become the Chief Story Officer (CSO) for your team.
When you find a big idea, one you believe is worth sharing, you must become the voice for that idea.
Ideas with no voice are merely daydreams.
Once you have the big idea, begin collecting stories: big wins and near misses, failed attempts, and fabulous successes; and then share them! Be relentless – tell your stories over and over and over again. Each time you do, the viability of your big idea increases.
Do you have a comprehensive, multi-channel, long-range communications plan to support your big idea?
How might leaders give voice to big ideas, their own or the ideas of others?
Leave a comment on this post to become eligible to win one of thirty complimentary copies of Mark Millers new book, Leaders Made Here: Building a Leadership Culture. (Released on 3/17/2017)
**Hard copies will be sent to winners in the United States. Electronic versions will be sent on 3/17/2017 to International winners.
(Winners from the give away on 2/15/17 have all been notified.)
Pre-order, Leaders Made Here, on Amazon.