Set Relationship Goals When Employee Retention Matters

Employee retention is a misguided goal when leaders neglect relationships.

Retention is about relationships. It’s normal to set results goals. It’s leadership to set relationship goals.

How can you make working with you delightful, even in high stress environments?

Leadership quote: Retention is about relationships. Image of a group around a campfire.

Goals for enabling retention through relationship:

#1. Encourage belonging goals.

  1. Know and celebrate the top strengths of everyone on the team.
  2. Assign projects based on strengths.
  3. Honor difference. Diversity is meaningless if everyone is the same.
  4. Listen without judgement.
  5. Say, “Tell me more,” regularly.

#2. Demonstrate support goals.

  1. Ask, “How can I help?”
  2. Practice empathy. Reflect on what it’s like to sit across from you.
  3. Reflect on times you felt supported. How can you practice those behaviors with others?
  4. Honor initiative and effort.
Employee retention includes meaningful work. Image of a flamingo with its head in the water.

#3. Elevate purpose goals.

  1. Share customer stories.
  2. Speak about mission regularly. What’s the mission of your organization? Your team? How can you talk about it regularly?
  3. Connect values with work. How do daily tasks and goals reflect the values of your organization?
  4. Create opportunities for team members to build relationships with each other.

#4. Build trust goals.

  1. Share lessons you’ve learned from mistakes.
  2. Give honest, forward-facing feedback with respect and optimism.
  3. Hold yourself accountable.

#5. Remember personal information goals.

  1. Speak people’s names with kindness in your voice.
  2. Bring up family in conversation.
  3.  Ask about important experiences.

#6. Show respect goals.

  1. When high performers set aggressive goals, occasionally suggest they lighten up on themselves.
  2. Notice when their eyes go bright.
  3. Support growth and development.

#7. Share authority goals.

  1. Ask competent people, “If you made this decision, what would you do next?” Follow with, “That sounds great. Go for it.”
  2. Try the ‘Intend to’ method.
  3. Delegate to people striving to get ahead.

Bonus: Have fun.

What relationship-focused goals can you develop for yourself today (Based on this post)?

What connection do you see between relationships and retention?

Still curious:

My Best Relationship Advice for Leaders

How to Build Real Relationships at Work (