The People You Try to Please Control You

The people you try to please control you and your organization. Customers drive organizations, you don’t.

Drucker said, “The purpose of business is to create and keep a customer.” You are all about pleasing customers. Pleasing others, however, presents problems for you.

The more people you try to please:

  1. The more frantic you and your organization become.
  2. The less focused you become.
  3. The blander you, your product, and your organization become.
  4. The fewer people you please.

The fewer people you try to please:

  1. The more focused you become.
  2. The more creative you become.
  3. The more distinct you become.
  4. The more you’ll be unpleasing.


Purposing to please fewer is not purposing to displease or offend many. It takes courage, however, to be willing to displease. The courage to displease sustains uniqueness.

Cowardice creates putrid mediocrity.


Don’t intentionally offend many in your attempts to please fewer. If pleasing fewer offends – so be it. But, in most cases pleasing fewer simply makes others ignore you and that’s good.

Offending may be a clash of values. In that case offend nicely.

Offending may indicate you are offensive. In that case apologize and adjust.

Just please yourself:

If you’re an immature, selfish ass, pleasing yourself won’t take you far. If you’ve shifted focus from serving yourself to serving others then please yourself.

Use what pleases you in service to others. For example, Steve Jobs created produces he loved using.

What role does pleasing others play in your organization or life?

Is there balance between pleasing others or pleasing ourselves? Or, is it an either/or situation?


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